Case study – fashion retail
New shopping experiences for customers of a leading women’s fashion brand
It is a women’s fashion company specializing in accessories and clothing. Its articles are present in more than 1,000 stores, distributed in more than 70 countries. Being one of the leading brands in the sector, the client seeks to be a benchmark also offering modern shopping experiences to its customers.
Context and challenge
Analysis of the store sales cycle, and identification of critical points
RFID technology has not gone unnoticed in the world of fashion retail, and the big names in this sector have already begun to integrate this technology into their processes. When this customer shows interest in Myruns as an RFID supplier, they know exactly what they are looking for: A product that integrates easily into their customer sales cycle and allows them to stay at the forefront of automating and digitizing the shopping experience.
From Myruns, we have products designed specifically for the retail-fashion sector. However, to gain the trust of this prestigious firm in retail-fashion, it is essential to understand its sales cycle, identify the points where RFID technology can be exploited and determine how the product should be adapted to this cycle.
Areas of intervention
Point-of-sale outlets already use RFID technology in an assisted area. But the trend in an increasingly digitized market is to modernize these spaces with self-checkout zones.
Implementing a new product in the sales process also involves integration with the customer’s sales management systems.
For a complete RFID implementation, the cycle must be closed at the exit of the store, performing the last reading and verifying that the product has passed through the point of sale.
Myruns Solution
In-store RFID retail product implementation and data integration in the sales cycle
We select and install the right product from the Myruns retail product range.
MP POS 4
It is a women’s fashion company specializing in accessories and clothing. Its articles are present in more than 1,000 stores, distributed in more than 70 countries. Being one of the leading brands in the sector, the client seeks to be a benchmark also offering modern shopping experiences to its customers.
We integrate the reading data into the customer’s system and monitor the activity of the installed devices to ensure system operability.
MC Station
The customer manages in-store movements from a central database with established communication protocols. The reading system must transfer the data to an intermediate environment that links the RFID data with the product information.
We implement an anti-theft system to ensure the detection and prevention of asset losses.
In the retail-fashion sector, brand image is present in every detail. Each element to be incorporated in a store must be perfectly integrated with the existing environment. Therefore, the Myruns solution is built according to the aesthetic-functional requirements of the space, making the necessary mechanical adaptations and customizing the RFID product design.
Results and benefits
Sales cycle after solution implementation
A better shopping experience for the customer
Implementing a new product in the sales process also involves integration with the customer’s sales management systems.
An installation connected to the client system
We send the RFID data to the customer’s systems and monitor the activity of the Myruns product, giving an accurate report of its activity.
Unambiguous control of purchased assets
Installation and commissioning of an array of anti-theft systems, all connected to the device monitoring system.